O V E R V I E W

With the launch of Taylor Swift branded Instax cameras, event agency Gentified brought us a brief to create a popup box to promote the camera in Bondi Westfield.

The structure seems quite simple at a glance but creating this structure out of 100% recyclable paper board Reboard was a bit of a challenge which involved creating a cavity for lighting cables, structural integrity and cutout window display with LED lights.

R O L E

Industrial Designer

Reboard furniture design, prototyping, testing, manufacturing supervision & project management.

C O L L A B O R A T I O N

Gentified - Creative design

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